DR. ALEX TATEM
Personal brand site for a performance-medicine physician — channel, surgical training, speaking and patient funnels in one hub.
“A physician's brand spans many audiences — patients, peers, event organizers. One clean hub routes each of them to exactly the right next step.”
Project
Project / DR. ALEX TATEM
Category / Client Work
Role / Design + Development for client
Date / 2024
About
Dr. Alex Tatem needed a personal site serving very different visitors at once: new patients, surgeons seeking training, event organizers booking talks, and a growing content audience.
Solution
A light, editorial personal-brand site — 'Sharpen Your Edge' — with clear paths for each audience: the channel, surgical training, speaking, merch, newsletter signup with a lead magnet, and new-patient onboarding.
Key Features
Patients, surgeons, organizers and followers each find their path in one scan of the navigation.
The free peptide primer converts content viewers into newsletter subscribers — the engine of the personal brand.
YouTube, Instagram, TikTok and X integrated where the audience actually lives, feeding traffic back to owned channels.
Next.js site with newsletter/lead-magnet integration, social embeds and structured medical-professional SEO.
What I learned
building this
Personal brands are routing problems: success was measured by how fast each audience type reached its page, not by how much the homepage said.
A light theme was the right call against my dark-site instincts — trust reads differently in medicine.